France is a market where smartphone resale is much higher than other markets, so it is unsurprising that lower price point smartphones perform well in this market.
Both Xiaomi and Oppo demonstrate impressive growth in France, +11% pts. In Q3 2021, Xiaomi takes 41% of sales share in Spain and grows across all other reported markets, except in Italy where the OEM holds stable, and in the US where its presence is limited. Jennifer Chan, Insight Director for Kantar comments “This quarter, despite Samsung holding stable performance across Germany, Great Britain, Spain, Australia, and the US, and strong performances from Xiaomi and Oppo in total, this has not been enough to compensate for the share contributions Huawei made last year to Android, and to offset performance from iPhone.”ĭespite the wrath of Huawei’s threat slowly fading, there is still much for iOS to watch out for with the progressing rise of other Chinese brands, namely Xiaomi and Oppo. It’s been a great sales quarter for iOS, particularly in China (+6.4% pts. This has opened opportunities for OEM competitors to steal sales share and reshape the competitive landscape. Huawei continues to struggle to resurrect its market share in all reported markets challenged by a multitude of obstacles from U.S sanctions to chip shortages, and more. Kantar, the world’s leading data, insights and consulting company, today revealed its smartphone OS data for the third quarter of 2021.
ANDROID OS MARKET SHARE 2015 ANDROID
Huawei exit from Android leaves door open for iOS, as Samsung, Oppo and Xiaomi unable to fully capitalise
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